ElMadina Arts

Cultural Development

Through this program, you can obtain a qualified employee with the rank of consultant or specialist permanently in your organization or receive training units composed of a group of Egyptian and international experts.

Cultural Development Specialists Guide

  • Growing demand for soft skills: With the increasing complexity of the work environment, soft skills such as communication, teamwork, and problem solving have become more important than ever.
  • The need for change and development: Organizations face constantly changing challenges, which require them to adapt and change, and here comes the role of these experts to help them achieve this.
  • The growing importance of corporate culture: Corporate culture has become a critical factor in the success of organizations, and these experts are working to build a strong and healthy corporate culture.
  • The increasing importance of human capital: Human resources have become the most valuable assets of organizations, and investing in their development is an investment in the future.
  • The need to solve complex problems: Organizations face many complex problems that require specialized expertise to solve them.

    • Improving institutional performance.
    • Building a strong corporate culture that supports achieving goals.
    • Enhancing cooperation and teamwork among employees.
    • Increasing productivity and innovation.
    • Reducing stress and conflict in the workplace.
    • Developing human resources.
    • Building leadership and creative thinking skills.
    • Enhancing self-awareness and personal development.
    • Developing strategies for smooth change.
    • Building support for change among employees.
    • Reducing resistance to change.
    • Solving complex problems.
    • Enhancing job satisfaction.
    • Reducing recruitment costs and increasing recruitment quality.
  • Designing and implementing innovative training programs based on social theater methods to achieve positive change in the behaviors of individuals and institutions. 
  • Promoting a culture of learning, innovation and team building, developing a safe work space, leadership skills, cooperation, problem solving and conflict resolution. 
  • Supporting recruitment and integration processes, and contributing to developing the image and culture of the institution.

Structure-function relationship in organizations

  • The employee is under the responsibility of the organization’s executive director and/or human resources director. (Coordination, reporting and feedback)
  • The employee is an integral part of the work team in general and a core focus of the human resources team, especially the training and development department, as well as marketing. 
  • Due to the importance of the development function, the employee will have a direct role and intervention with all internal departments based on an action plan linked to the needs of the organization (different sectors depending on the nature of the organization’s work) in the organization in direct coordination with the Executive Director and the Director of Human Resources. 
  • Design and develop interactive training programs.
  • Implementing training programs and providing presentations.
  • Evaluate the effectiveness of programs and collect data.
  • Preparing reports on program results.
  • Participate in developing training and development strategies.
  • Representing the department in meetings and events.
  • Staying up to date with latest trends in the field of training and development.
  •  
  • Educational institutions
  • Health institutions
  • Large corporates
  • Environmental sector within educational institutions and large corporates
  • Recruitment sector within large corporates
  • Tourism & Entertainment sector
  •  

Tasks and responsibilities according to each targeted sector

  1. Designing and implementing interactive programs targeting patients and the community regarding disease prevention and promoting positive health behaviors.
  2. Using social theater to support therapeutic processes by supporting patients and enhancing their positive spirit.
  3. Organizing and managing workshops and interactive sessions targeting patients to deliver health information in modern and effective ways. 
  4. Design interactive educational programs for health and medical staff regarding effective communication with patients.
  5. Using theatrical skills to develop and present educational materials related to public health and raising awareness in society.

Added Value: 

  • Promoting positive health behaviors.
  • Supporting therapeutic processes.
  • Spreading awareness about public health issues and diseases.
  • Preventing diseases and acquiring healthy habits such as physical fitness.
  • Promoting awareness about mental health issues.
  1. Designing and implementing interactive programs targeting students at various academic levels on the psychological and social aspects.
  2. Organizing and managing workshops and training courses in the field of social theater art for teachers and students.
  3. Using social theater as a means to enhance students’ social, emotional, and creative skills.
  4. Promoting the values ​​of cooperation and social interaction among students through their participation in preparing and presenting presentations and exercises.
  5. Breaking the routine, providing an enjoyable learning environment, and improving the values ​​of cooperation and communication between teachers, students and parents. 

Added Value: 

  • Enhancing students’ communication, collaboration, and critical thinking skills.
  • Developing students’ personal, social, emotional and creative skills.
  • Addressing important social issues such as bullying, violence and addiction.
  • Spreading awareness about social issues such as diversity, respect and human rights.
  • Improve communication between teachers, students and parents. 

Environment sector within educational institutions and corporates

  1. Design and implement awareness and educational training workshops for company employees on topics such as: effective communication, teamwork, and crisis management.
  2. Organize interactive workshops to enhance team spirit and cooperation within the work environment.
  3. Develop training programs that use theater arts to enhance employees’ communication, leadership, and problem-solving skills.
  4. Producing creative content related to the company, such as promotional presentations and awareness videos, using theatrical elements.
  5. Providing technical advice to the company on how to use artistic activities to achieve its communication and educational goals.
  6. Using social theater as a means to communicate the company’s vision and values, in an innovative way that the company’s employees can understand.

Added Value: 

  • Strengthening the clan culture within companies that rely on building good relationships, encouragement, trust, participation, and then flexibility to make changes that are consistent with company policies.
  • Increasing flexibility in overall performance and management to reduce the damage of bureaucracy and focus on achieving company goals
  • Creating a demanding competitive work environment within a healthy framework where employees compete to accomplish tasks, which brings them enthusiasm and excitement towards their work.
  • Forming friendships and good communication between employees, which reflects on the spirit of cooperation and teamwork in the company. 
  1. Design and implement training programs using social theater skills to enhance communication, leadership and crisis management skills
  2. Organize and manage interactive events such as personal and professional development workshops
  3. Support recruitment and integration processes in the company by highlighting the company’s culture and values
  4. Produce awareness materials using social theater to enhance understanding and communication among employees in the company
  5. Train leaders and employees in human resources management in effective ways using social theater methods to enhance interaction and communication within the company, improve employee performance and enhance team spirit and organizational culture. 

Added Value: 

  • Enhancing communication, leadership, crisis management and problem-solving skills.
  • Assisting in selecting employees with a high capacity for continuity, which reduces the risks of the recruitment process.
  • Supporting recruitment and integration processes in the company and human resources management.
  • Producing awareness materials about the company’s culture and values.
  • Enhancing the principles of the company’s culture of innovation, development, leadership and raising team spirit.
  1. Designing interactive programs targeting workers in this sector to generate creative ideas to attract tourists.
  2. Organizing interactive workshops and activities targeting workers in this sector to develop their abilities to interact, communicate and solve problems.
  3. Organizing awareness and educational events aimed at raising awareness of the importance of tourism and its impact on the economy and society.
  4. Organizing workshops and activities to spread awareness on how to deal with tourists to enhance their positive experience.
  5. Organizing events to promote tourism and heritage locations.
  6. Creating platforms for interaction between various workers in the tourism sector such as hotels, restaurants and tourism companies to coordinate between them, which contributes to improving the quality of service.

Added Value:

  • Developing personal skills for workers in tourism sector. 
  • Enhancing the experience of tourists and encouraging them to recommend visiting Egypt to their friends.
  • Raising awareness of the importance of tourism and supporting promotional campaigns.
    1. University graduate (suitable specialization)
    2. They has no less than three years of experience in social theater for a specialist and five years for a consultant
    3. They received a training and qualification course from the Nama Project and the City Foundation for the Arts
    4. Registered on the Nama Community website
    5. They has a good ability to use computers and office programs
    6. A good understanding of the needs and challenges of the education sector
    • Languages: 
    • Excellent practice and knowledge of the Arabic language (speaking, writing and reading)
    • Practice and good knowledge of the English language (speaking, writing and reading)
    • Special skills:
      • The ability to write reports in English and Arabic
      • The ability to persuade and influence
      • Ability to work under pressure and containment
      • The ability to create professional relationships and networking with other institutions
      • The ability to work in a team spirit, dialogue, and accommodate others
      • The ability to work in a dynamic and changing environment that requires flexibility and adaptability.
      • The ability to collect information, analysis and feedback
  • Transformational training for artists on the job, including training them administratively and technically and transforming their energies and experiences to employ them in the targeted institutions.
  • A job guide co-written by international, Arab and Egyptian experts.
  • Periodic follow-up of the employee within the institutions
  • A learning community for employees to exchange experiences
  • A guide to key performance indicators (KPIs)
  • Research and resources
  • Needs and challenges of each sector
  • A documented certificate of experience from the NAMA community

How to get a reliable employee from the Nama community?

  1. Register your organization on the website
  2. Specify your requests and the offer presented
  3. We will send the suitable candidates and set interview dates
  4. Confirm the selected employee
  5. Send us your evaluation after the first three months

Obtaining specialist/consultant registration

If you would like to have a training module in your organization/company

Get a training module

If you would like to have a training module in your organization/company

Job qualification

If you are an artist and want to get a job qualification

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